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Discussion in 'SEO and Marketing' started by Raj Sharma, Sep 26, 2017.
Best SEO practice after the Google panda and Penguin updates?
Hard to summarise it in a short answer. The usual SEO principles apply. Tons of articles available on dos and don'ts.
Google Panda takes the quality of a site’s content into account when ranking sites in the search results. For sites that have lower quality content, they would likely find themselves negatively impacted by Panda. As a result, this causes higher quality content to surface higher in the search results, meaning higher quality content is often rewarded with higher rankings, while low-quality content drops. The second major Google algorithm is Penguin. Penguin deals solely with link quality and nothing else. Sites that have purchased links or have acquired low-quality links through places such as low-quality directories, blog spam, or link badges and infographics could find their sites no longer ranking for search terms.
Seo is a tough one to learn, it's about seo and the keywords are also unstable. I think Onpage is the most important thing
I think that black hat SEO practices are unfair and should get penalized by the search engines because it does not bring in value to anyone. However, the Penguin update has taken getting penalized a bit further. In my experience with my clients, some of those sites bring in value to their visitors and yet they got hit.