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Discussion in 'SEO and Marketing' started by Raj Sharma, Sep 26, 2017.
Best SEO practice after the Google panda and Penguin updates?
Hard to summarise it in a short answer. The usual SEO principles apply. Tons of articles available on dos and don'ts.
Google Panda takes the quality of a site’s content into account when ranking sites in the search results. For sites that have lower quality content, they would likely find themselves negatively impacted by Panda. As a result, this causes higher quality content to surface higher in the search results, meaning higher quality content is often rewarded with higher rankings, while low-quality content drops. The second major Google algorithm is Penguin. Penguin deals solely with link quality and nothing else. Sites that have purchased links or have acquired low-quality links through places such as low-quality directories, blog spam, or link badges and infographics could find their sites no longer ranking for search terms.