I have a group of 5 sites that I haven't touched in the past 4 years. I haven't built links and I don't even remember the login info for the sites. One of the sites has only four pages. By almost all definitions, these sites are neglected, dead sites. Yet, something incredible happens each month - Google sends me a check for over a thousand dollars. For advertising on these 5 sites that I spend 0 hours on. If you were to calculate my "hourly rate" based on those sites it would be somewhere around infinity dollars per hour. Now some of you have fond memories of this being the case for you as well before a certain Google update. I can think of dozens of people off the top of my head who used to share this same "4-hour workweek" lifestyle. Not a single one of them is still living it. They either had to work their ass off to start making ends meet again, or watched their savings account slowly dwindle away before moving back to their mom's basement. I'll admit, I was hit by Penguin. I lost several so-called "authority sites" and a significant amount of monthly revenue. However, these 5 garbage sites kept puttering on, making me plenty of passive money. What Was So Special About Those Sites? Nothing. These sites were low quality garbage sites that were each thrown together in the period of a day. Their backlinks were low quality and all the same anchor text. They had ads everywhere. They hadn't been updated in over a year. But they were still ranking for several money terms... but not on Google. A couple of these sites aren't even indexed by Google. But that doesn't matter. Each of these sites is ranking for a couple money terms on Yahoo/Bing and those money terms are enough to make me a nice passive profit. And I don't need to worry about Panda, Penguin, or any other animals. Wait, Yahoo Sites Can Really Make that Much Money? It is true that Google has more search volume than Bing and Yahoo, but not by as much as most people think. Combined, Bing and Yahoo have slightly less than half the searches that Google has. But if it takes less than half the time to rank in Yahoo and Bing (which it does!) then it makes more sense to go after Yahoo and Bing than Google. To give you an idea, one of the sites I have makes $1,200/mo. That site is ranking #2 in Yahoo/Bing for a keyword with 6,400 exact match searches and #3 for a keyword with 7,500 exact match searches (numbers from Google's Keyword Tool), and some other longtails. The two keywords have an average CPC in Adwords of around $0.50. So, contrary to what many people think, you do not need huge volume keywords to get a lot of search volume in Yahoo. However I do make sure to pick keywords that are very commercial; all of the 5 sites are for very "affiliate-y" offers. Not Sure? Here's a Quick Way to Check if a Keyword Will Work on Yahoo/Bing This might be obvious to some, but the easiest way to check if a keyword is worth going after is to go to Bing Ads, create a campaign with the keywords you are going after, and see how much search traffic you get. This will let you quickly figure out if a keyword is worth pursuing (and how easy it is to monetize the keyword). For each of these 5 sites, I did this and knew exactly how much I would make by being #1 on Yahoo/Bing before I even started doing SEO! Ok, So How Do I Rank These Sites? Yahoo and Bing are very similar to how Google was 2-3 years ago: very easy to rank for. The number one thing you should do is to get an exact match domain for the keyword you are trying to rank for. If a .com is not available, I usually go for a .org or a .net. Yahoo/Bing still have a very strong bias towards exact match domains, and spending a lot of money on buying an EMD is almost always worth it. Once again, if you are trying to rank on Yahoo/Bing, get an exact match domain for one of the primary keywords you are trying to rank for! Once you have an EMD (or a partial EMD) most of the hard work is done. At that point all you have to do is send links to that site like there is no tomorrow. Social bookmarks, private blog networks, forum profiles, blog comments, it doesn't really matter. Just send links and lots of them to the homepage. And then, once you've sent all of those links all you have to do is... wait. Yahoo and Bing are sometimes painfully slow at indexing sites. In the past I've often created an SEO site, and in the time it took to rank it on Yahoo and Bing it had already ranked on Google AND had already been penalized by Google! Sometimes as a result of this I'll target other peoples EMD sites that have already been penalized by Google, get them for incredibly cheap, and then send tons of links at them to get them ranking on Yahoo and Bing. Has anyone else done anything like this? I'd be interested in hearing other peoples success stories (or not success stories) regarding doing SEO for Yahoo and Bing!