Separate names with a comma.
Discussion in 'SEO and Marketing' started by Akami, Jan 10, 2018.
How to do SEO in 2018? What are the differences between 2017 and 2018?
I think content based technique will be effective.
I made a video explaining this:
But my main highlights would be:
Authoritative Sites On Topics - Using Good Interlinking & Structure.
High Quality, Diverse Backlinks.. Authority Links (PBNs, Guest Posts etc) have the most power.
Local is less focused on Citations than previous years.
Schema & Knowledge Box's are getting way more important.
SSL Certificates should be common practice.
Mobile & Table responsiveness should be common practice.
Page load time should be <3 seconds.
Anchor text ratios are still effective in most SERPs.. Seen anywhere from 10% - 35% exact's - As long as you have several different keywords included in that.
Generic anchors don't seem to power much anymore.
Google is doing more manual penalties than ever.
A.I. & Machine Learn (RankBrain etc) is a myth and only currently affects extremely big but very specific keywords as the technology is too costly to operate en masse.
Digital Trends are as follows
switch your websites to responsive designs rather than mobile versions
Good Content is still King
The Dwell Time Matters
Don’t forget Back-linking
Effective SEO Techniques
Improve engagement to improve rankings
Make your existing pages longer
Focus on YouTube SEO
Improve site speed
Focus on topics instead of keywords
Reporting and analytics
Local SEO and Listings
Q/A link Building
Broken link building
Create compelling infographics
social media engagement
search engine submission
Main tips to focus on SEO in 2018
1. Mobile friendly.
2. H1 tags
3. Focused Meta description
4. Interlinks and Outlinks.
5. Link Baiting
6. Web 2.0 sites
7. Business reviews.
I would like to answer the question in brief There are 5 main trends in 2018, which will encounter both specialists in the field and business owners:
1. Principle Mobile first
The delivery will be divided into two blocks: mobile issuance and desktop issuance. To promote this will be Mobile First algorithm, which is aimed at strengthening the role of adaptability (mobile version or adaptive design) of the site for mobile devices. Already now you can see that for the same request, the issuance is radically different.
2. Localization of the search output to the user's location
This trend will be inherent in less developed markets (to which I refer the markets where the bulk of requests is not entered in English). Such markets exist on the expanses of the former CIS, in some European countries, in Asia.
3. Reducing the CTR issue
After the introduction of extended answers, the knowledge graph, various calculators and additional blocks that are output in the main output, the CTR of organic results has already been significantly reduced due to the fact that people find answers to their queries directly in the issuance without leaving the sites.
Reducing the CTR for many topics is very visible, especially in the US, Canada and the UK. Semrush helps to track this trend in its subjects, which shows which elements are now drawing attention to our target audience.
What to do: to optimize the site in order to increase the hit in the local answers, the issuance of images, the knowledge panel, etc.
4. Strengthening the role of marketplaces and portals
Again, this trend has long been in America (given that the same Amazon can occupy the entire top-30).
5. Increase in the number of video content in organic issuance
The volume of video is from 30 to 52% and considering that at the beginning of the year, these figures were 20-39%. Therefore, the current growth of video content will continue in 2018.
You can read another blog relevant of Laravel 4 VS Laravel 5 The Ultimate Explanation of Laravel 4 vs Laravel 5 for Developers
According to what google has to offer, this 2018 google show put the user experience on the top so I think you should invest in content and onpage optimization.