There are so many authorities on SEO its not even funny. I can link to 20 different "the right way" SEO sites without even thinking about it. But what a lot of these sites do not provide is all the little tricks we learn along the way. I think that I have been studying and tweaking SEO for the last 6 years and so much has changed, stayed the same, and simply become extinct. I know there are guys out there who have been "SEO Hackers" since the age when keyword stuffing a page actually worked. And gibberish would rank 1 on page 1 of Google if you wanted it to, but those days are gone and I really entered the game after that. There are some cool things though, not written in your average SEO guides, that you can do on anything, whether it be a blog or your own evergreen site. One of the ones I love is internal linking for the specific purpose of directing attention to pages that, for some reason or another, you can't rank for crap. I have had more of these pages than I can count. I have tried everything on them to be honest. I have pushed almost anything to page 2, but that might as well be page 500 for any real use of my own. But what I do, so that I can get more organic traffic to them, is find all the pages I have ranked on page 1, even with different keywords, and point to those pages in some way that is highly relevant and long tail preferably. Though to be honest, I have a ton of affiliate blogs that I randomly link to pages I want to be seen. But these blogs are not my "main sites" so it doesn't worry me much. Its simple enough. I have some competition that I can't rank this page over, it just won't happen. So I analyze them a bit, and then find my other pages that are ranking, and push some long tail keyword juice towards those pages I can't rank on page 1, whether they are on page 2 or 789. The results are greater than you would think when it comes to a traffic increase to those pages. In an affiliate niche, it wouldn't be like direct PPC results, but it would be more organic traffic. A couple things I would also like to mention are probably routine for everyone, but they are simple, forget about keyword stuffing descriptions and use awesome ones, and the second is feature "so-called competition" to get link juice. People still seem to think that keyword stuffing descriptions or having crappy descriptions with keywords works. The logic behind this is that if you rank your page/site and people see that keyword highlighted, it must make them click on it. It makes some sense, but with average statistics, people do not click on it because the keyword is in the description. They would rather click on the one that ranks but has a great description and is relevant to their search. Featuring for link juice is simple enough, and I am sure that a lot of people on this forum and many others has done it shamelessly, as do I. Pretty much, if I have a dog massaging site (which I don't but if I did) then I would look for high ranking dog kennel sites, dog washing sites, pet sitting in general, and so on. Then I would find the higher ranking ones and create a "star spangled" article stating they are my favorite places in the world. Not a crappy "oh these places are great" article, but one with a ton of thought and creative writing unfolding like I want to marry those sites. I would link to them (follow, not no-follow), and then email them all and tell them about their feature. That way they can link to my site with at the end of one of their articles or something similar. I would definitely talk to them like my article was better than having 50 good reviews on Yelp. Speaking of which, having good reviews on Google Plus, and so on is fantastic for business and eCommerce online. It helps in a lot of ways psychologically, I even use that on affiliate blogs. In any case, that is my two sense for now. I will probably post more later.