Case Study Making Money From Other People's Websites [Parasite SEO]

Discussion in 'Case Studies and Journals' started by CharlesFloate, Feb 11, 2016.

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  1. CharlesFloate

    CharlesFloate Active Member

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    A Quick Introduction

    Hey guys, my name is Charles Floate, you may know me from CharlesFloate.co.uk, no more God of SEO which was the brand I used to previously go under.. You may know me as either :)

    I've packed in pretty much all client SEO and I'm solely concentrating on books, consulting and my bread and butter affiliate since re-branding.

    Before you jump into the rest of this post, note that if you read the contents of this and carry it out.. You can easily make tens of thousands of dollars a month with minimal investment (requires time more than money) compared to building your own sites.

    This post was written for everyone, some of you may find it super complicated, some may find some of it super easy.. I want to cater to every member on Apex and as Cardine recommended I do a case study, I thought I'd go in hard.

    An Introduction to Parasite SEO
    Google favours big brands, they favour sites with large amounts of pages, content, age and links - Parasite SEO is all about abusing Google's preferential treatment of big sites.

    You create a page on web 2.0s that allow you to create sub-directories and sub-domains, such as:
    • YouTube, Daily Motion, Vimeo etc
    • Amazon (or eBay etc)
    • Facebook, Twitter, LinkedIn, Google+ & Most Major Social Networks
    • Big Press Release Sites
    • Big Forums
    And so on.

    Anything with authority in Google and that allows you to create a page on it.

    Be creative with choosing sites, and you'll dominate easily.

    The Case Study
    In this case study, I'll be using the website Gumroad.com - This website is a big digital product and course marketplace, kind of like Udemy, which is another good parasite.

    Gumroad's Stats:
    • Trust Flow - 57
    • Citation Flow - 59
    • Domain Authority - 68
    • Page Rank - 6
    • Backlinks - 100,000+
    • Indexed Pages - 170,000+
    It's a pretty big site.

    This specific site also allows you to post your products under a URL optimized sub-directory.

    In this case study, I'll be using the following page:

    https://gumroad.com/l/parasite-seo

    It's my book about Parasite SEO, and I'm going to rank it for, you guessed it, "Parasite SEO" - As well as about a dozen other keywords as well.

    Building A Parasite Page
    Now, this specific example is going after rather small monthly search terms, but with relative competition, considering it's vs a bunch of other SEOs, after all.

    The lower competition you have, the less words you need to put on a parasite page. Likewise, it works the other way as well.

    Make sure your content is unique, I've seen many campaigns in the past of people doing a bulk press release, spending $500 on links and not budging because it's a duplicated article on 20 other sites...

    [​IMG]

    As a rule of thumb though, you should aim for between 1,700 and 2,800 words. Generally, the more, the better - I've done 15k word parasite pages for some of the really competitive niches.

    We did an over 8,000 word page for a gambling related niche, and absolutely smashed it:
    [​IMG]
    From Nowhere to #1 in 3 days, using Parasite SEO.
    Anyways, enough about my results, back to how to build a parasite page.

    Rich media such as images, videos and embeds add a lot more value to your page, and offer more trust signals to Google that your page is authentic.

    If you're going after big keywords, I suggest drip feeding social signals to a page and getting VAs to submit it to subreddits and other social sharing sites - This adds more trust to your page, as it looks like you're getting viral traffic to it - Allowing for higher link velocity.

    Converting People From A Parasite
    Depending on what Parasite you've chosen to make, will depend on how you're going to make money from the rankings and traffic you get, using this technique.

    If you're using things like Gumroad, Amazon & eBay, then it's obvious that you don't even need to send them away from your page, they'll convert right there and then.

    If not, here's a few other methods:
    • Affiliate - My #1 source of income. I use parasites to rank for major niche and brand related buyer intent keywords. Then use call to actions to send my page's visitors through to affiliate offers or my reviews. Things like video sites and blogging web 2.0s work really well with this.
    • Leads - Send your traffic to a call to action, sell the leads, use the leads or build a list to market products to.
    • Traffic - I've sent tens of thousands of visitors to my sites by creating parasite pages around "The Best" style. For example, I could build a parasite around "The Best Internet Marketing Blogs", put my blog at the top and rank it...
    You can use parasites to make money from many different ways, as I said above, be creative.

    Ranking A Parasite
    Before building links to your page, you should always get it indexed first.

    Parasite's work very well with spam, the authority of the site means you can hold up vs a LOT of it.

    Within the first few days of putting my parasite page live, Ahrefs indexed over 8,000 backlinks (from 1,200 referring domains) and in total, I used GSA to build over 132,500 verified links in 5 days, tier 1, and then ran them all through indexing services so that Google would pick them up quicker.

    Due to the low traffic this page will receive from the keywords I'm targeting, I decided to not go with any expensive options such as SAPE, Private Blog Networks or other black hat link building strategies... Though these do work fantastically for larger keywords, and I highly recommend using SAPE if you're going after anything into the tens of thousands of monthly searches, I'm all about ROI and if I can make money without spending much, then that's even better.

    After running GSA for 5 days, and waiting 2 days for the indexers to do there thing... The page was doing pretty well:

    [​IMG]

    It's already ranking #1 for 2 main keywords, as well as indexed for many more - I added 3 keywords on after I'd done the GSA campaign, so we'll see if they do well without any specific links at the end of this post.

    The Final Results
    If you're reading this in 2017, don't expect there to be any results still standing... I used pure spam for this case study, and it won't last forever.

    We got to the first page for the following keywords:
    • Parasite SEO EBook - #1
    • Parasite SEO 2016 - #1
    • Parasite SEO Guide - #1
    • Parasite SEO Tutorial - #4
    • Parasite Hosting SEO - #4 (Same position as "Parasite SEO Hosting")
    • Parasite SEO 2015 - #4
    • Parasite SEO - #8
    [​IMG]

    For every other keyword, we made it to at least the top 25 positions, with the lowest position being #22 on Page 3, being "Parasite SEO List" - Though I hadn't mentioned the word list any other times on the page, except for when I keyword stuffed it.

    Financial Results?
    As a direct result of these rankings, I've made an additional $395 in under 30 days, with the rankings still rising every week for each keyword -

    [​IMG] [​IMG]

    Not bad considering the overall cost from the GSA blast was under $20.

    Profit: $375 / 30 days

    You Don't Even HAVE To Be A Black Hat
    Using large websites pre-existing authority can rank you just with doing a good job with OnPage, next time you write a guest post think of this strategy and apply a white hat twist with huge amounts of content, rich media and a well optimized title/meta data/URL - It's worked wonders for me.

    Ranking in YouTube's SERPs
    Now, I could of monetized this, but I'm lazy and there's bigger bucks to be made.

    I recently got a brand new Alienware X51 micro-desktop and as a lot of people on my Facebook requested an unboxing, I decided to make one:



    I used some basic YouTube OnPage optimization, and fired the target keywords into my rank tracker after the video was indexed:
    [​IMG]

    It's slowly been adding between 50 and 100 views every day.

    Alienware actually offer an affiliate program with a 2% - 3% commission, which is alright considering most of their products start at $1,000, I know I would of made at least one sale as well:
    [​IMG]

    YouTube traffic also converts very nicely from the campaigns I've run, which vary in a ton of niches, from marketing to gaming.

    Guest Post Parasite
    A lot of big websites and organizations allow people to write guest posts for them.

    For example, in SEO you have this very website I'm guest posting on right now. As well as other publications like Search Engine Journal, Ahrefs, Moz and so on...

    Most sites you guest post on allow you to edit the permalink, so for this guest post, I chose the permalink:

    /parasite-seo/

    I can use Matt's age and authority that he's built-up over the years, as a way to rank for a rather competitive keyword:
    [​IMG]

    The competition may say low, but that suggested bid and a quick look at Page #1 and you'll quickly see it's not.

    Creating a high quality, long blog post (as it's sometimes hard to add large amounts of content to other parasites) with all the OnPage tips I said previously, will allow you to rank pretty quickly off the back of a well established authority site for even the biggest of keywords.

    Matthew Barby actually covered this in his white hat growth hacking post.

    Further Reading
    If you're looking to up your parasite game, then I recommend checking out my eBook, which details the best sites for 2016, how to get parasite pages indexed in 5 minutes, as well as very specific link building strategies, more example parasite pages (with a lot higher MS and competition) and a load more.

    If you don't fancy paying for more info, then check out these other posts by myself and others from the SEO community on parasite SEO:
    Conclusion
    Parasite is one of the only black hat tactics that'll be nigh on impossible for Google to stop, because they'll always want to give authority sites some leeway. They may be able to burn specific parasites that become popular, but we'll just find 3 more.

    Enjoy the rest of 2016, don't forget to drop a reply with your experiences with parasite SEO and what some of your favourite parasites are.

    Regards

    - Charles Floate
     
    Last edited by a moderator: Feb 15, 2016
  2. SamRomain

    SamRomain New Member

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    Genius.. Thanks for pushing out killer content like this.
     
  3. CharlesFloate

    CharlesFloate Active Member

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    Thanks Sam, glad you enjoyed it :)
     
  4. Gerry Downey

    Gerry Downey New Member

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    Love to know where your getting those lists for GSA with 132,500 verified links in 5 days, that's pretty good mileage for a 5 day campaign, nice tut indeed. I think the most interesting part has yet to come and thats the life span of the ranking page interesting very :)
     
  5. JorgeLuis

    JorgeLuis New Member

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    Would also love to know your recommendation Charles for good GSA blasts. Maybe a reliable provider you use?

    Pretty awesome article by the way!
     
    Last edited by a moderator: Feb 15, 2016
  6. CharlesFloate

    CharlesFloate Active Member

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    It's hard to get a setup to get that many links, it's rather expensive.

    You can get links from Paul Steel's GSA Blasting Service here though:
    https://gsablasts.wufoo.com/forms/me5wb301e5od16/
     
  7. Krayzie

    Krayzie New Member

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    Awesome post on parasite seo Charles, love how you put everything up with references and what not :)
     
    Last edited by a moderator: Feb 15, 2016
  8. CharlesFloate

    CharlesFloate Active Member

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    Thanks man, glad you enjoyed it and yeh, I make sure to try and cover things that people don't know ^^
     
    Last edited by a moderator: Feb 15, 2016
  9. dzianis

    dzianis Moderator Staff Member

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    Great post! Parasites are the magic door to power - and it's awesome that you used an unconventional one for this case study!

    One thing though - we are asking to disclose affiliation with products and content you are linking to (Apex Forum rules). The case study section especially needs that since we are trying to focus only on hard data and discuss the strategies employed in every thread. That is why we ask not to divert the readers to outside sources and/or promote products in the same thread - in your case your .ca and co.uk sites, the YouTube video, and the product page are expanding the topic of the thread too much.

    There will be a marketplace with a quality control system so until that is ready we can not really allow any products or services to be sold.

    We've had a discussion with @cardine and made some minor edits to your post so it's more in line with Apex Forum rules and the case study section concept.

    Thanks for the post once again! :)
     
  10. CharlesFloate

    CharlesFloate Active Member

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    Hey, I did disclose where I was from, though it's fine, edits don't seem to effect anything to do with the post itself, so it still offers value :)

    P.S. I'm not affiliated with the GSA Blasting service at all, I genuinely use it myself for certain things and it's the best I've used so far.
     
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  11. John Banks

    John Banks New Member

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    I literally have no idea what half of this meant. But I know its glorious.

    Cheers dude.
     
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  12. CharlesFloate

    CharlesFloate Active Member

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    Haha, give it a few more weeks/months/years of reading and you should understand everything pretty well! ^.^
     
  13. mstchr

    mstchr Active Member

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    Nice post.

    On the topic of web 2.0, do you ever use web 2.0s that you set out to treat well as a long-term link asset, rather than focusing on churn and burn for parasite ranking? I haven't done this for a while but a few years ago I had a handful of web 2.0 properties that had some decent linking power after adding a couple articles a month for several months and building decent links to them.

    Some say it's not as authoritative as PBN links because they're subdomains/subdirectories, which in that sense is true, but the strength of the parasite obviously counts for something. If anyone has thoughts on this circa 2015-2016 I'd be interested to hear them.
     
  14. cardine

    cardine Administrator Staff Member

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    I don't have any data for this but I think that any site that is trying to rank for anything remotely competitive (whether whitehat, greyhat, or blackhat) should have links coming from most major parasites. They are not difficult to create, they have at least some authority, and there is no way that Google would ever penalize you for linking back to your SEO site from a similarly themed parasite. Every major whitehat site ever has links coming from Facebook, Twitter, Youtube, and the like, and a large number of them have links coming from more obscure parasites like Medium.
     
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  15. CharlesFloate

    CharlesFloate Active Member

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    Personally, I never use a parasite as a solid link, nor do I use a solid web 2.0 link as a Parasite - I think you're counteracting the effectiveness of what you want to achieve by trying to use it for both.

    A Parasite ranks because you're hitting it hard with links that'd normally penalize a money site, so it won't really be a very high quality link at all.. Especially if Penguin rolls around and takes your parasite out.

    Likewise, a web 2.0 you're using to link back to your site as a good link won't be a very effective parasite as you want to be getting the tier 2 links as high quality as possible, not using GSA to spam the living daylights out of it.

    I personally only use Web 2.0s for links on smaller sites (in which I can obtain free links in subdirectories of big sites very easily) or build an expired web 2.0 network for bigger sites :)
     
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  16. donRumata

    donRumata New Member

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    Hi, Charles

    Thanks for sharing useful stuff.

    I have some parasites. On
    13.02.2016 ordered gsa ser blasts. One parasite site: [​IMG]
    Ahrefs:
    [​IMG]

    Anchors: direct keywords, some brandkeywords, some non-branded (click here, website, etc)

    It's filter for spamming or for anchors?

    Thanks
     
  17. Simseen

    Simseen Member

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    This is some good reading right here!

    Do you have experience with foreign texts on english sites? There ain't a lot of good sites for it in Denmark - So i'm thinking about using an international site, but with Danish text.
     
  18. CharlesFloate

    CharlesFloate Active Member

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    I'm a bit confused what you mean, and what's gone on here ^^

    1) Where did you order your GSA blast from? - The GSA blasts I do normally show links more like this:
    [​IMG]

    Notice how many more links there are compared to yours.

    I also normally have about 20+ Keywords for a page, with it being about 1% keyword ratio per keyword, then a lot of generic keywords and branded/naked URLs as well.

    I have done this before, but due to the hreflang markup on a page, it often doesn't seem to work very well.

    Try to find a Web 2.0 builder that supports multilingual sites but is on the same domain for each language :)
     
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  19. Simseen

    Simseen Member

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    Okay, thanks for the answer! I'll look around and see if i can find something god then
     
  20. algebra

    algebra New Member

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    Hey there, great info, I have a noob question what tool do u used to monitor backlinks and keywords? many thanks