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Discussion in 'Case Studies and Journals' started by emp, Jul 6, 2016.
How is it different from US to Europe, @emp ?
Taste / aesthetics are different. More muted colors, (pastellish looking for AMericans) less cluttered, less "in your face"
With medical stuff, there is also lots of laws regarding advertising. This is skirting the gray area.
Also much less volume.
This here is lcal to Switzerland ...
Seitzerland is 8million people in total, about 5million German speaking.
Also realized the new site is mobile first.
56% of users are on a phone, desktop comes second with 37%, only 7% use a tablet
This is a weird swing from before, where desktop still ruled supreme.
After a slump all over summer, leads are picking up again.
OK, looked at some stats yesterday. (As it is picking up nicely)
Over the last 5 months (July, August, September, October, November), conversion rate is at 5%.
However, this includes July, when the site was just being restarted and a 0 conversion month of October (WTF?)
As well as November, which has a conversion rate of 25% so far (again: Was der fick?)
SERP rankings are fine and should even be better once all changes go through (that I am still working on / waiting on)
I have created a lightweight and SEO optimized WP theme for local lead generation.
It's based on http://purecss.io/ and with some Wordpress speed optimizations you get this:
Ignore the high page load time, because the website is hosted in Switzerland and GTmetrix is accessing the page from Vancouver, Canada.
The layout is as follows:
I'm giving it to you for free if you want to give it a try.
I'm willing to bet it converts way better than your current theme
Let me know.
Better than 25% ? COOL
No need for the theme, actually, I got a redesign almost done. (Looks eerily close to yours)
Just work putting me through the grinder right now.
Think I need to iterate faster / smaller steps.
BTW. on pingdom, I get an A with 1.63 seconds (with the current setup).
Yeah, I am a speed freak, too.
Also: We need to meet sometime.
Better than your current theme, this I'm 100% sure
Mind to pm me the link to the new design? Just sent you the link to my demo via Twitter.
That's the GTmetrix of your site, also loaded from Vancouver:
Anyway, PageSpeed scores don't matter that much IMHO.
Yep, checked that too (embarassed).
New design is local on my machine. But you can beat me up if I don't get it done in 2 weeks.
Yeah, let's meet soon.
I'd rather get some links from you
Let's close this and move on ...