Case Study Project Phoenix

Discussion in 'Case Studies and Journals' started by emp, Jul 6, 2016.

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  1. Divination

    Divination Member

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    How is it different from US to Europe, @emp ?
     
  2. emp

    emp Senior Member

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    Taste / aesthetics are different. More muted colors, (pastellish looking for AMericans) less cluttered, less "in your face"

    With medical stuff, there is also lots of laws regarding advertising. This is skirting the gray area.
     
  3. emp

    emp Senior Member

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    Also much less volume.

    This here is lcal to Switzerland ...
    Seitzerland is 8million people in total, about 5million German speaking.
     
  4. emp

    emp Senior Member

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    Also realized the new site is mobile first.

    56% of users are on a phone, desktop comes second with 37%, only 7% use a tablet

    This is a weird swing from before, where desktop still ruled supreme.

    ::emp::
     
  5. emp

    emp Senior Member

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    Small update.

    After a slump all over summer, leads are picking up again.

    ::emp::
     
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  6. emp

    emp Senior Member

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    OK, looked at some stats yesterday. (As it is picking up nicely)

    Over the last 5 months (July, August, September, October, November), conversion rate is at 5%.

    However, this includes July, when the site was just being restarted and a 0 conversion month of October (WTF?)
    As well as November, which has a conversion rate of 25% so far (again: Was der fick?)

    SERP rankings are fine and should even be better once all changes go through (that I am still working on / waiting on)

    ::emp::
     
  7. phrench

    phrench Member

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    I have created a lightweight and SEO optimized WP theme for local lead generation.

    It's based on http://purecss.io/ and with some Wordpress speed optimizations you get this:

    [​IMG]

    Ignore the high page load time, because the website is hosted in Switzerland and GTmetrix is accessing the page from Vancouver, Canada.

    The layout is as follows:

    [​IMG]

    I'm giving it to you for free if you want to give it a try.

    I'm willing to bet it converts way better than your current theme :)

    Let me know.
     
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  8. emp

    emp Senior Member

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    Better than 25% ? COOL

    No need for the theme, actually, I got a redesign almost done. (Looks eerily close to yours)
    Just work putting me through the grinder right now.

    Think I need to iterate faster / smaller steps.

    ::emp::
     
  9. emp

    emp Senior Member

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    BTW. on pingdom, I get an A with 1.63 seconds (with the current setup).

    Yeah, I am a speed freak, too.
     
  10. emp

    emp Senior Member

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    Also: We need to meet sometime.
     
  11. phrench

    phrench Member

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    Better than your current theme, this I'm 100% sure ;)

    Mind to pm me the link to the new design? Just sent you the link to my demo via Twitter.

    That's the GTmetrix of your site, also loaded from Vancouver:

    [​IMG]

    Anyway, PageSpeed scores don't matter that much IMHO.
     
  12. emp

    emp Senior Member

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    Yep, checked that too (embarassed).

    New design is local on my machine. But you can beat me up if I don't get it done in 2 weeks.

    (ouch)

    ::emp::
     
  13. phrench

    phrench Member

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    Yeah, let's meet soon.

    I'd rather get some links from you ;)
     
  14. emp

    emp Senior Member

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