A couple of conversations here have evolved around spinning content and publishing the result on your money site for your visitors to read. I do not think that is a good strategy - I've tried it in and out many times and I know it leads nowhere (or to be more precise it leads to writing content from scratch). Several times content curation came up and this is where I want to challenge myself and get proof for something I wondered about for ever: can you rank a site without any original content? I grew to hate content for the sake of content. All those 500-word articles that have an introduction, a conclusion and three subheadings... Does anyone even read those? I know I don't when I shop online or do my research on something. If you do not have good content you are not obliged to use crappy content! Thus the assumption of this case study: you can build a successful site based on content other people have created. My site will be organizing and filtering information for its' visitors, and for that it will be rewarded with traffic - that's what my place in the food chain is going to be. =============== Now to some bulletpoints! Limitations: I won't write more than 10 original words per post/page. The rest will be content from elsewhere. Those 10 words will be used for micro-introductions like "here's a great post from Andy Dwyer". What I won't be doing: Creating content. No text, no videos, no infograpfics. What I will be doing: - Seeking out good content, organizing it and publishing to my site; - Building links to my site; - Promote the site on social media or anywhere else where my target audience may be. Anything goes promotion-wise! Landmarks this is hard to or plan so I'll keep it minimal & vague for now - ranking on the first Google's page for at least 8K monthly searches' keywords combined (e.g. one 8,000 keyword or eight 1,000 keywords) - according to Goog's Keyword Planner avg. monthly searches for last 12 months AND* - earning $200+ per week ...in 4 months, by March 18th 2016. * I already know I won't only be using Google's traffic, but I want to prove it can rank too, so I set both SEO and monetization goals. Giving estimates is probably the hardest task in the world for me so I tried to keep these modest. We'll see how it goes. I definitely won't be ashamed to admit if I fail, and I might adjust something based on other members' input, so I think such a 3-month plan should be enough for a start. =============== So this is it - I'll register a new domain now, outline the niche generally and start posting detailed updates. I might disclose the site in the end so everyone can take a closer look. This is what I already know I'll have to ace: - make the site clean-looking (content must be easier to consume on my site than on the source sites); - site must be lightning-fast; - I need to get creative with linkbuilding; - an out-of-the-box social media strategy can make my victory. All in all I'm pretty inspired by this myself as I think it'll be challenging - yet I'm pretty sure things will go well.