The premise of this case study is to examine the ranking impact of linking orphaned pages to a “money page” in order to increase relevance. This idea originally came to me via Matt Diggity of Diggity Marketing. In his On-Site SEO Guide, he suggests that linking orphaned pages to a “money page” (or perhaps even an entire money site) would help to increase theme relevance and help to boost rankings. As you probably know, an orphaned page has no links from anywhere else on the internet, including the navigation of the site/domain it resides on. Diggity has proposed that simply including these orphaned pages in your XML sitemap and getting them indexed is enough to increase the relevance of the “money pages” that they link to. The orphaned pages will all reside on the same site/domain as the "money page". The “money page” I will be attempting to boost is a product review for a laptop. The keywords I will be monitoring will be “brand + model” and “brand + model + review”, something like “Sony PX876R” and “Sony PX876R review”, although these are not the actual keywords. I believe these keywords will offer the best insight as they are both very specific and have very little viable competition. I have never linked to this "money page" from any other page on my site, other than automated stuff like site navigation and "related posts" plugin. No links from the outside world either. The original laptop review was published April 19th, 2016. Both keywords have been sitting right between Page 1 and Page 2 of the search results. The rankings have been extremely stable and were not at all impacted by the latest Penguin release, as you can see below. The blue line is “make + model + review” and the orange line is “make + model”. The case study will be used to flesh out whether or not these orphaned pages actually get indexed with no additional effort other than the automatic inclusion in the XML sitemap as well as whether or not they can impact the rankings of the target keywords. I will create three orphan pages, each with 300-500 words that are related to the laptop (Handwritten by me). I will then link back to the original “money page” (the product review) using the following anchors: “my review of the make + model” - Semantic target “new laptop” - Semantic “click here” - Generic These anchors will be included in the orphaned pages contextually. I will make NO CHANGES WHATSOEVER to the original "money page" during this case study. These orphaned pages will ONLY link to my "money page", other than the usual site navigation. There will be no "related posts" or other automatic links created. No authority links or other outside links will be included. All three pages will be published simultaneously. The search engine results will be monitored for four weeks. The first results of this case study will be published in 10 days (the 20th of October) unless I see significant movement prior to that date. Let the games begin!