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Discussion in 'SEO and Marketing' started by sinelogixtech, Jan 8, 2019.
What are the two types of SEO?
There are two type SEO
1) On-page seo: its a process of onsite changes on website for changing the position on search engine.
2)Off-page seo: its a process of offsite changes on website for changing the position on search engine.
On page - On-page SEO is the practice of optimizing individual webpages in order to rank higher and earn more relevant traffic
off page - Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs).
Seo is the process of optimizing the website to reach a better position in search engine. Seo focuses on rankings in organic search results. By Seo, business or a website can gain more popularity and visibility hence it improves the profits. Seo has two types.
2.White Hat SEO
Black Hat Seo:
Black Hat Seo is the process to obtain high rankings for a website by exploits weaknesses in the search engine algorithms.
This type of a method of SEO does not follow the SEO guidelines of search engines. The wholesomeness level of Black Hat Seo is very low. Blackhat SEO has a high amount of risk and delivers the short lasting growth.
White Hat Seo:
White Hat Seo is used to improving your website ranking in search engine results without breaking search engine guidelines. By using White Hat Seo you can get gradual but lasting growth in google rankings. white hat SEO has less amount of risk and delivers the lasting and compounding value over time. Best Seo Companies recommends White hat Seo and tools to improve your rankings.
On page Seo:
On page Seo is the process of optimizing your website to rank higher and get traffic in search engines.
On-Page Search Engine Optimization key points.
1. Page Titles
2. Meta Descriptions
3. Meta Tags
4. URL Structure
5. Body Tags (H1, H2, H3, H4, etc.)
6. Keyword Density
7. Image SEO
8. Internal Linking
Off-page optimization is the process of improving the position of the website in search engine result page. By off page SEO, you can get organic search results which are important for the growth of your site google rankings.
Important Off-page Optimization activities:
1. Creating Quality Content
2. Social Bookmarking Sites
3. Blog Directory Submission
4. Forum Submission
5. Blog commenting
7. Article Submission
8. Profile creation
on page and off page
Black hat SEO will get you to your destination faster. It is generally less costly because you are taking shortcuts to the top by working against published Google Webmaster Guidelines. In fact, many black hat SEO practices are specifically spelled out in the guidelines as things you should NOT do. As such, they carry the risk that your website and/or content will be banned from search results or demoted the next time Google updates its ranking algorithm. That’s no small concern. Google updates its ranking algorithm roughly 500-600 times a year. Black hat SEO returns value quickly, but there is a high risk that the value cannot and will not be sustained.
On the other hand, White hat SEO techniques, adhere to Google Webmaster Guidelines but usually take longer and cost more to carry out as a result. On the upside, white hat SEO carries far less risk and tends to deliver lasting and compounding value over time. You’ll find most of the respected SEO and content marketing companies like Moz, Search Engine Journal, Search Engine Watch, Search Engine Land, Search Engine Roundtable, the SEM Post, Stone Temple, GSQI, and Philadelphia-area Seer Interactive and SEMRush all use and recommend white hat SEO tools and techniques.