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Discussion in 'SEO and Marketing' started by evargro, May 20, 2019.
What is competitor analysis?
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring, and adjustment.
Competitive analysis is the process of gathering and analyzing for your competitors, their practices, products strengths and weakness for marketing strategies.
dentifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service