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Discussion in 'SEO and Marketing' started by MVM Infotech, Oct 5, 2018.
What is ETA in AdWords?
It stands for Expanded Text Ads. This ad type provides longer, more controllable messaging in your ads.
Expanded Text ads will show across all devices – desktop and mobile – and will wrap automatically based on device size.
Expanded text Ads (ETA) for AdWords Are Here. We not only listen to the needs and wishes of our clients, but also respond to the news we are confronted with by AdWords and Sklik. This time Expanded Text Ads (ETA) occurred in AdWords. Starting from today they are available in the PPC Bee interface as well.
Expanded Text Ads are the next generation of the standard AdWords Text Ad. This new ad type provides longer, more controllable messaging in your ads. ExpandedTextAd also features:
This ad type has two headline fields. The second headline is concatenated to the first headline field, separated by a dash. On mobile, the combined headline fields may wrap to a second line.
Both headlines contain 30 characters each, more than standard text ads. Double-width characters such as Chinese, Japanese, and Korean allow for 15 characters.
There is now a single description line with an expanded limit of 80 characters. Truncation and ellipsification have been minimized to make ad display more predictable.
Instead of inputting a display URL for your ad, the URL is calculated from the landing page and path fields (path1 and path2), that indicate to a user where they will be directed on a click. Final
URL and tracking URL behavior remain the same.
Expanded Text Ads are bigger than text ads. This ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra long description.