What is ETA in AdWords?

Discussion in 'SEO and Marketing' started by MVM Infotech, Oct 5, 2018.

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  1. MVM Infotech

    MVM Infotech Member

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    What is ETA in AdWords?
     
  2. biglyft

    biglyft Active Member

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    It stands for Expanded Text Ads. This ad type provides longer, more controllable messaging in your ads.
     
  3. jacksmm

    jacksmm Active Member

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    Expanded Text ads will show across all devices – desktop and mobile – and will wrap automatically based on device size.
     
  4. MVM Infotech

    MVM Infotech Member

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    Expanded text Ads (ETA) for AdWords Are Here. We not only listen to the needs and wishes of our clients, but also respond to the news we are confronted with by AdWords and Sklik. This time Expanded Text Ads (ETA) occurred in AdWords. Starting from today they are available in the PPC Bee interface as well.
     
  5. sinelogixtech

    sinelogixtech Established Member

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    Expanded Text Ads are the next generation of the standard AdWords Text Ad. This new ad type provides longer, more controllable messaging in your ads. ExpandedTextAd also features:



    Two headlines
    This ad type has two headline fields. The second headline is concatenated to the first headline field, separated by a dash. On mobile, the combined headline fields may wrap to a second line.



    More characters
    Both headlines contain 30 characters each, more than standard text ads. Double-width characters such as Chinese, Japanese, and Korean allow for 15 characters.



    Expanded description
    There is now a single description line with an expanded limit of 80 characters. Truncation and ellipsification have been minimized to make ad display more predictable.



    URL customization
    Instead of inputting a display URL for your ad, the URL is calculated from the landing page and path fields (path1 and path2), that indicate to a user where they will be directed on a click. Final

    URL and tracking URL behavior remain the same.
     
  6. saravanan

    saravanan Member

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    Expanded Text Ads are bigger than text ads. This ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra long description.