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Discussion in 'SEO and Marketing' started by ShoppingSwag, Jun 4, 2019.
What is Google Penguin?
Google penguin is also known as the Over Optimization Penalty. The objective of this algorithm was to gain greater control over and reduce the effectiveness of a number of black hats spamming techniques. It penalizes for the Spam or irrelevant links.
Google Penguin is a codename for a Google algorithm update that was first announced on April 24, 2012.
The Penguin algorithm is a filter that sits on top of Google's regular algorithm and attempts to catch link spam. Link spam refers to the manipulative ways that spammers and black hat SEOs create links to boost their rankings in the SERPs.
Google Penguin refers to a set of algorithm updates and data refreshes for the Google search engine that the company periodically initiates to help enhance the value of its search query results for users.