What is mean by ASO?

Discussion in 'SEO and Marketing' started by Abdul Malik, Jul 5, 2019.

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  1. Abdul Malik

    Abdul Malik New Member

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    I need some help with ASO.
     
  2. saravanan

    saravanan Active Member

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    App Store Optimization (ASO) is the process of optimizing mobile apps for the purpose of achieving a higher rank in the app store search results and top charts rankings. Due to its similarities to search engine optimization (SEO) for websites, app store optimization is also referred to as App Store SEO, App Search Optimization, and Mobile App SEO.
     
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  3. sinelogixtech

    sinelogixtech Senior Member

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    Hi Friends,
    The acronym stands for three words: App Store Optimization. It refers to a set of techniques used to enhance a mobile app’s ranking in app store searches so it is more likely to be downloaded. ASO is analogous to SEO, or search engine optimization, but is tailored specifically to app stores, namely iTunes for iOS devices and Google Play for Android. ASO is just one factor that ensures an app’s success, alongside other important aspects like quality of the product and fulfillment of an untapped market. However, even an intrinsically great app must do well in search rankings to succeed, so we’ll give you an overview of the important factors in ASO.
     
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  4. rahul saini

    rahul saini New Member

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    ASO is for Mobile Apps SEO is manipulating search algorithm to get better ranks for websites , used by the web developers and web marketers to optimize web site to increase search visibility (SERP) over various search engines like Google ,Yahoo , Bing etc .
     
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  5. saurabh2

    saurabh2 New Member

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    App Store Optimisation and, put really simply, describes: The process of improving the overall visibility of a mobile app in an App Store. Essentially, ASO is like SEO - Search Engine Optimisation - but for Apps, not websites.
     
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  6. Abdul Malik

    Abdul Malik New Member

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    Yes, i got it. but can you share me some Source of ASO? which i can learn.
     
  7. akash

    akash New Member

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    • Choosing the right keywords
    • Optimizing the app name and description
    • Testing icons, screenshots and videos
    • Optimizing the keyword field (App Store)
    • Localization
    • Backlinks (Google Play)
    • Optimizing ratings and reviews
     
  8. Abdul Malik

    Abdul Malik New Member

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    Thank you