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Discussion in 'SEO and Marketing' started by AltiusHospital, Jun 28, 2019.
What is online marketing ? why do we use it ?
Online marketing also called Internet Marketing, Web Marketing, Digital Marketing and Search Engine Marketing (SEM) is a way to promote the products and services on the Internet using powerful tools and techniques. It provides considerable growth in potential, reduces expenses to market products, you can easily communicate with customers, improve the customer service.
To provide the simplest definition, digital marketing is an umbrella term for the marketing of products or services using digital technologies.
In today’s business scenario, people are shifting more and more from the use of traditional to digital media. People are using different mediums such as laptops, mobile phones and desktops to read contents. It is playing a major role in marketing at present, it is likely to replace other forms of marketing in the future.
Digital Marketing is Highly Affordable
Create Content which improves Customer Experience
Usage of New Channels for Communication
Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.
The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more.
Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing