Guide What is ROAS in Google Analytics?

Discussion in 'SEO and Marketing' started by MoulanaRafi, May 3, 2018.

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  1. MoulanaRafi

    MoulanaRafi Member

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    What is ROAS in Google Analytics?
     
  2. sinelogixtech

    sinelogixtech Member

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    AdWords advertisers can now see Return on Ad Spend (ROAS) from their campaigns in Google Analytics. ... You'll need to link your AdWords and Analytics accounts and have auto-tagging enabled to see data in the AdWords reports in Analytics.
     
  3. Jesica

    Jesica New Member

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    Yes, Thanks for sharing the informative information.
     
  4. raja ram

    raja ram Member

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    It stands for Return on Ad Spend
     
  5. WilliamLawrence

    WilliamLawrence New Member

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    Return On Ad spend(ROAS). Basically Return on ad spend metric calculates the amount of revenue earned for each dollar spent on AdWords.
     
  6. Daniel@30

    Daniel@30 New Member

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    Hi,

    Yes, they do. I just checked the source-code on my account and it contains the following snippet:

    1. <scriptsrc="https://ssl.google-analytics.com/ga.js"type="text/javascript"></script>
    2. <scripttype="text/javascript">try { var _pageTracker = _gat._getTracker("UA-10005-1"); _pageTracker._setCookiePath("/analytics/"); _pageTracker._trackPageview(); }
    For more detailed Codeigniter development

    HTH!

    Regards,
    Daniel
     
  7. andyhoang

    andyhoang Member

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    Return on Ad Spend (ROAS) Return on Advertising Spend (ROAS) is a term you encounter all the time when working on advertising optimization. There is even a Google Analytics metric named ROAS and you can use Target ROAS as a bidding strategy in AdWords.