I'm just getting into the ecommerce game and there sure are ALOT of options when it comes to ecommerce software. Shopify, Big Commerce, Open Cart, Magento, Woocommerce etc Just to name a few... I personally chose shopify and my reasoning was simple. I don't have much capital to hire experts/programmers (which I am not), furthermore I'm not interested in learning the ins and outs of ecommerce softwares, I'm more interested in working on my business. Shopify seemed like the most "out of the box" solution that could get my store running ASAP. However, thinking further down the line, when I have more capital to invest in the eCommerce site itself, I started wondering which software is "superior". What are the benefits and negatives of the respective softwares? So what made you choose the eCommerce software you chose?